Partnering to Extend Trusted Care Services

HomeCare Advocacy Network, Inc. (HCAN), a national home-care franchisor and senior-living consulting company headquartered in Omaha, Nebraska, has officially partnered with White Horse Village, a premier Life Plan Community in Newtown Square, Pennsylvania, to launch White Horse Village Home Care — an extension of the community’s trusted brand and mission of service, now available to families across the Delaware Valley.

With the support of the White Horse Village Board of Directors and leadership from President & CEO Michael Shaw, this partnership expands the community’s mission beyond its scenic 96-acre campus, offering a full continuum of companionship, personal-care, and specialized home-care services that meet older adults and their families exactly where they are.

Meeting Families Where They Are

The new home-care program reaches families before a move to senior living becomes necessary — particularly the “Lisa” generation, women aged 45 to 64 who increasingly make healthcare decisions for aging parents. White Horse Village Home Care delivers the same trusted compassion and professionalism the community is known for, directly into the home.

“Even in the first six months of our program with HomeCare Advocacy Network, we have found immense success,” said Michael Shaw, President & CEO of White Horse Village. “We are planning for White Horse Village Home Care to be an important service for all those in the Delaware Valley who are beginning to raise their hand and say, ‘Mom or Dad needs a little extra care now.’ That’s what we’re building — an opportunity for more seniors and families to experience the White Horse Village brand before ever moving here. We want to meet seniors and families where they are. Right now, we’re building a very strong on-campus model that serves as the force majeure of the program.”

A Human and Forward-Looking Approach

Sierra Goetz, Co-Founder and COO of HomeCare Advocacy Network, emphasized the significance of White Horse Village’s leadership and its vision for the future of Life Plan Communities. 

“White Horse Village represents a move in the senior-living world where Life Plan Communities and their leadership teams are waking up to their new capabilities,” said Sierra Goetz, Co-Founder of HCAN. “Part of this comes from the need and opportunity to expand services without brick and mortar — but the other side is deeply human. Daughters, when searching for care for their parents, want continuity in their mother’s care. The service we have created at White Horse Village represents the new way that Life Plan Communities can approach the market. It takes a special leadership team to do this — one that is focused and visionary. The team at White Horse Village, led by Michael Shaw, are some of the very best people we have worked with. Their success is ensured.

HCAN partners with senior-living organizations nationwide to create branded home-care programs that strengthen occupancy, expand mission reach, and meet the growing demand for in-home aging services. The HCAN model provides the structure and support of a franchise —including comprehensive training, development, operational direction, and marketing systems — while allowing senior-living communities to retain and extend their own trusted brand. In essence, HCAN enables communities to be in business for themselves, but not by themselves.

“This partnership is what we love to see in senior living — great brands, great teams, and a shared commitment to serve,” said Mark Goetz, CEO of HCAN. “White Horse Village has long been a standard-bearer for excellence in senior living. Now, through White Horse Village Home Care, that same excellence will reach families across the Delaware Valley.”

About White Horse Village

White Horse Village is a premier not-for-profit Life Plan Community located in Newtown Square, Pennsylvania. It is dedicated to offering a full continuum of services, promoting quality of life, and maximizing independence for residents and, through White Horse Village Home Care, for families across the greater Delaware Valley. For more information, visit www.whitehorsevillage.org.

About HomeCare Advocacy Network, Inc. (HCAN)

HomeCare Advocacy Network, Inc. is a national home-care franchisor and senior-living consulting company that collaborates with high-quality senior living organizations to create branded, mission-aligned home care programs. HCAN’s model empowers partners to expand their continuum of care, drive mission fulfillment, and serve the growing demand for in-home aging services. For more information, visit www.hcan.com.

Media Contact: 

HomeCare Advocacy Network, Inc.

partner@hcanthrive.com | (402) 880-4507

www.hcan.com