Don’t Let the Pandemic Put You Out of Business

senior citizens couple during pandemic

The Cost of the Pandemic From additional personal protective equipment and cleaning supplies to staffing and overtime… the cost of doing business during the pandemic could put many senior living providers out of business. A recent survey conducted by the American Health Care Association / National Center for Assisted Living (AHCA/NCAL) showed 56 percent of […]

The Home Care Advantage

Loving elderly couple who receive home care services

Admissions are down… expenses are up. The pandemic has taken a toll on the senior living industry – forcing many providers to take a hard look at their current operations and rethink the way they do business – especially when it comes to in-home services. In a recent article in Home HealthCare News, Harvard professor […]

HomeCare Hub Podcast: Mark Goetz, President and CEO of The HomeCare Advocacy Network

Mark Goetz and Sierra Goetz on the HomeCare Hub podcast

Listen to the HomeCare Hub podcast episode now: [podcast_episode episode=”2165″ content=”player”] Mark and Sierra created HCAN from a desire to share and connect cultures within entrepreneurs, aging services leaders and HCAN. The desire to democratize the home services franchised model of care and provide a business format that allows for others to succeed not only […]

Caregiving and the Caregiving “Shortage” with Aaron Blight

Dr. Aaron Blight podcast episode

Caregiving and the Caregiving “Shortage” with Aaron Blight Dr. Aaron Blight, author of “When Caregiving Calls: Guidance As You Care for a Parent, Spouse or Aging Relative” Listen to the HomeCare Hub podcast episode now: [podcast_episode episode=”2199″ content=”player”] You are not alone. Caregivers experience burden when they are involved with care activities that are inconsistent […]

Senior Living and the Coronavirus Response with Patrice Thabault

Patrice Thibault podcast episode

Senior Living and the Coronavirus Response Eye on Experience with HCAN Corporate Trainer – Patrice Thabault Listen to the HomeCare Hub podcast episode now: [podcast_episode episode=”2197″ content=”player”] Patrice Thabault has always known how to overcome. Brought up in New England and an avid Pats fan in a big family, she has always been a fighter. […]

Five Reasons Why You Should Become a Caregiver

Five Reasons Why You Should Become a Caregiver

Are you looking for a flexible schedule that will allow you to be home with your children before and after school or take your aging loved ones to doctor’s appointments? Do you need a part-time job while finishing your education? Are you a retired professional looking for a meaningful way to give back to others […]

Looking Back with Pride… Looking Ahead with Optimism!

Elderly senior couple on new years eve with sparkler and christmas tree

A little more than a year ago, Sierra and I took a leap of faith and embarked on a new journey – founding the HomeCare Advocacy Network (HCAN). While we expected a few bumps in the road, we never dreamed we would be growing a business during a global pandemic. However, with the support of […]

4 Reasons Why Home Care Makes Sense for Senior Living Providers

Elderly men and women in nursing home

Because home care offers 1:1 care wherever clients live, the size of the CCAH provider’s workforce grows exponentially with the increases in the number of clients served. Direct care aides may be deployed in the facility setting or in the geographically dispersed homes of clients. Strong Human Resources functions are paramount to the ongoing viability […]

Brighten the Holidays for Your Senior Loved Ones

Elderly woman during holidays covid-19 pandemic

These Holidays Are Unlike Any Other – Especially for Aging Loved Ones Even under normal circumstances, it’s not unusual for seniors to experience feelings of loss, loneliness, and isolation during the holidays. But this year, because of COVID-19, many are also coping with community lockdowns, travel limitations, and visitor restrictions. As challenging as the circumstances […]

How to Start Continuous Care at Home (CCAH)

Happy elderly couple receiving CCAH home care

Continuous Care at Home: An Unprecedented Opportunity Senior living providers have an unprecedented opportunity to establish a CCAH service and enter the home care market with the support and guidance of an experienced franchisor. The Home Care Advocacy Network (HCAN), led by executives from both senior living and home care industries, was created to guide […]