The pandemic has taken a toll on the senior living industry – forcing many providers to take a hard look at their current operations and rethink the way they do business – especially when it comes to in-home services.

LeadingAge Expo 2021

If you’re thinking about adding home care to your organization’s service offerings, be sure to stop by The HomeCare Advocacy booth (#2935) at this year’s LeadingAge Annual Meeting & Expo, held October 24 – 27 in Atlanta. 

When you visit our booth, you’ll have an opportunity to talk with an HCAN team with decades of experience in both the senior living and in-home service industries including – Mark Goetz, President, and CEO, Teresa Steinfatt, Vice President of Business Performance, Stephanie Thompson, Franchise Services Manager, Robert Stidham, Chairman, and Tom Rocca, Chief Operating Officer at Summa Franchise Consultants. 

We founded HCAN to help senior living providers overcome challenges and effectively deliver in-home care to current and future residents – growing their operations without adding brick and mortar. 

As our franchise partner, we will help you take advantage of the traditional home care model that’s already proven to be very successful. Our team will provide the world-class training, structure, and system support needed to help you successfully add in-home services to your business while utilizing your own brand.

Initially, our franchise partnership includes:

  • Business training
  • Brand development guidance
  • Marketing instruction
  • Financial and human resources support
  • Operational software

Our team will also provide ongoing, daily support to help you run your home care division. We will be on-site a minimum of three times the first year, two times the second, and one time the third to ensure continued success. 

Using our business format franchising model, you also have the opportunity to extend services off-campus – competing with other home care agencies. This will allow you to establish relationships with families early on in their senior care journey – paving the way for the eventual transition into your community.

In today’s competitive environment, you’re missing an opportunity if you’re not providing in-home services, so stop by our booth and learn how we can help you be successful.

If you can’t make it to the LeadingAge Meeting and Expo, you can also contact us at partner@hcanthrive.com or 402.965.0737.

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